NOVIOM LABS KNOWLEDGE CENTRE
Useful answers for better digital decisions.
Guides, explanations and practical tools based on the technologies, marketing channels and delivery decisions we work with.
SERVICES & GROWTH
Practical knowledge, organised around the work.
App Development
Product decisions, mobile technology, launch and improvement.
KNOWLEDGE AREAWeb Development
Platforms, bespoke systems, conversion and ongoing website improvement.
KNOWLEDGE AREAEcommerce
Store platforms, customer journeys, integrations and operations.
KNOWLEDGE AREASEO
Technical foundations, useful content, authority and measurement.
KNOWLEDGE AREAPaid Advertising
Google, Meta, ChatGPT Ads, landing pages and commercial measurement.
KNOWLEDGE AREAAI Search
AI visibility, entities, evidence, citations and structured information.
KNOWLEDGE AREASocial Media
Strategy, content, community, paid distribution and reporting.
LATEST KNOWLEDGE
Shopify or WooCommerce: which is right for your online shop?
A balanced comparison of Shopify and WooCommerce covering ownership, maintenance, flexibility, costs and day-to-day operation.
WEB DEVELOPMENTWebsite builder or bespoke development: how should you choose?
How to choose between a managed website builder, WordPress and bespoke development without paying for complexity the business does not need.
WEB DEVELOPMENTHow do WordPress and WooCommerce work together?
What WooCommerce adds to WordPress, which businesses it can suit and what to consider before building an online store around it.
ECOMMERCEWhat is Shopify, and which businesses is it best suited to?
A practical introduction to Shopify, what the platform takes care of and when a managed ecommerce service is a sensible fit.
APP DEVELOPMENTWhat belongs in the first version of an app?
A practical way to decide which features belong in the first release, what can wait and how to avoid building an expensive list of assumptions.
WEB DEVELOPMENTWhat is WordPress, and why do so many websites use it?
A straightforward explanation of WordPress, the open-source model behind it and the practical reasons it became such a widely used content platform.
SEOWhat are the real benefits of SEO for a business?
A practical explanation of how SEO can improve qualified discovery, trust and the long-term efficiency of customer acquisition.
SOCIAL MEDIAWhat does effective social media marketing actually do?
How strategy, useful content, community activity and paid distribution can turn social media into a meaningful business channel.
PAID ADVERTISINGWhat are the benefits of paid advertising?
Where Google, Meta and emerging advertising channels create value—and why the landing page and measurement matter as much as the campaign.
APP DEVELOPMENTFlutter or Unity: which should you use for a mobile game?
A practical comparison of Flutter and Unity for mobile game projects, including gameplay, interface, platform plans and maintenance.
PLATFORMS
Work with the platform you have—or choose a better fit.
Clear guidance covering WordPress, Shopify, WooCommerce, Wix, Webflow, Squarespace and the tools businesses use to manage content and commerce.
WooCommerce
An ecommerce platform built on WordPress.
PLATFORM GUIDEShopify
A hosted ecommerce platform with managed infrastructure and a broad application ecosystem.
PLATFORM GUIDEWordPress
A widely used content-management platform for editable websites and publishing.
PLATFORM GUIDEElementor
A visual WordPress page builder used by many existing business websites.
PLATFORM GUIDEWix
A managed website platform combining visual editing, hosting and business tools.
PLATFORM GUIDEWebflow
A visual website development platform with managed hosting and a structured content management system.
PLATFORM GUIDESquarespace
A managed website builder focused on templates, visual editing and bundled business features.
TECH STACK
Understand what sits behind the product.
Backend
Mobile
Flutter
A cross-platform application framework for building iOS and Android products from one codebase.
TECHNOLOGY GUIDEDart
The programming language used by Flutter.
TECHNOLOGY GUIDEUnity
A real-time development engine for creating 2D and 3D games across mobile, desktop, console, web and immersive platforms.
Data
MySQL
A mature relational database used by many web applications and commerce platforms.
TECHNOLOGY GUIDEPostgreSQL
A capable open-source relational database with strong standards support and advanced data features.
TECHNOLOGY GUIDERedis
An in-memory data store commonly used for caching, queues and short-lived application state.
Frontend
Tailwind CSS
A utility-first CSS framework for building consistent responsive interfaces.
TECHNOLOGY GUIDEAlpine.js
A lightweight JavaScript framework for focused interactions in server-rendered pages.
TECHNOLOGY GUIDEJavaScript
The browser language used for interaction, animation and application behaviour.
TECHNOLOGY GUIDELivewire
A Laravel framework for interactive interfaces driven primarily from the server.
APIs & AI
TOOLS & CALCULATORS
Turn questions into useful numbers.
ROAS Calculator
Calculate return on ad spend, revenue per pound and estimated gross profit.
INTERACTIVE TOOLGoogle Ads Profit Calculator
Check whether your Google Ads are likely to be making money and see where performance may need attention.
INTERACTIVE TOOLApp Development Cost Estimator
Choose an app project type to see a clear starting investment.
INTERACTIVE TOOLWebsite Cost Estimator
Estimate a website starting price from its type, page count and external integrations.
INTERACTIVE TOOLSEO ROI Calculator
Model the potential commercial effect of additional qualified organic traffic.
INTERACTIVE TOOLConversion Rate Calculator
Calculate the percentage of visits or leads that complete a desired action.