Reduce checkout friction
Navigation, product information and checkout are shaped around the questions that stop customers buying.
Build commerce without compromise.
Shopify, WooCommerce and bespoke commerce systems connected to the way your business operates.
A PRACTICAL APPROACH
Make buying easier and operations less manual.
We look beyond the storefront at product data, fulfilment, customer accounts, integrations and the tasks your team repeats every day.
Connect the operation
We plan how orders, stock, customer data and fulfilment move between the systems you already depend on.
Use the right platform
Shopify, WooCommerce and bespoke Laravel commerce each solve different operational problems.
Shopify or WooCommerce?
The answer depends on catalogue complexity, content, integrations, ownership and how much control your workflow requires.
Can you improve an existing store?
Yes. Conversion, speed and operational fixes can often create value without replacing the entire platform.
SELECTED PORTFOLIO
Projects that speak for themselves.
Web development
Classic Rock Agency
A flexible Shopify store built to make global vinyl sales simpler to manage—and deliver rapid commercial growth.
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Web development
London Fitness Guy
A conversion-focused coaching website built to turn advertising traffic into qualified leads for body transformation and running programmes.
View project →
Web development
Dance & Beyond
A modern dance-school website designed to grow visibility, simplify class discovery and turn more visitors into new customers.
View project →
Web development
Hannah Prior Beauty
A clean, welcoming beauty website that makes discovering treatments and booking an appointment feel effortless.
View project →
Web development
We Are Nook
A complete ecommerce rebrand built to take We Are Nook from Nook London to a confident international audience.
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Web development
Strohacker Design School
A fresh, welcoming website shaped by strict brand guidelines, helping prospective students explore courses, enrol and access external study finance.
View project →THE OPPORTUNITY
We create ecommerce experiences that connect storefronts, operations and customer journeys—from Shopify and WooCommerce to bespoke platforms and mobile commerce.
Built around the buying journey
Navigation, product discovery and checkout decisions are shaped around real customer behaviour.
Connected operations
Integrations reduce repetitive administration and keep product, order and customer data moving.
Room to evolve
We choose a platform and architecture that can support the next stage of the business.
WHAT WE CAN HANDLE
Useful work.
Clearly delivered.
01Shopify development
02WooCommerce development
03Bespoke ecommerce platforms
04Ecommerce integrations
05Mobile commerce
06Custom checkout and workflows
COMMERCE THAT CONNECTS
Improve the storefront and the operation behind it.
The best ecommerce work removes friction for customers and repetitive work for the team. We can improve the complete journey from product discovery to fulfilment and repeat purchase.
Merchandising and discovery
Make products easier to browse, compare and understand across desktop and mobile.
Checkout and conversion
Remove avoidable hesitation and connect measurement to the points where customers abandon.
Systems and integrations
Connect products, stock, orders, fulfilment, customer accounts and reporting.
Ongoing optimisation
Use customer behaviour and operational feedback to prioritise the next improvement.
HOW WE MOVE FORWARD
A clear process from first conversation to measurable progress.
Discover
Understand the goal, audience, constraints and opportunity.
Define
Agree priorities, scope, outcomes and the clearest route forward.
Deliver
Create, test and release the work with visible progress.
Improve
Measure what matters and use the evidence to make the next decision.
COMMON QUESTIONS
The
practical
details.
Yes. We work with both and recommend the right platform based on your catalogue, operations, integrations and growth plans.
Yes. We build API-connected mobile experiences and companion apps where they create a useful customer or operational advantage.
Yes. Where an established platform is too restrictive, we can design a custom Laravel ecommerce or management system.
SELECTED WORK
Projects that speak for themselves.
See how this capability connects to real briefs, practical decisions and finished work.
PROJECT
Vestu: A marketplace for dancewear
How Noviom Labs built Vestu’s two-sided dancewear marketplace with managed listings, hire availability, Stripe Connect payments, seller operations and a Laravel Nova backend.
PROJECTSMG NDT: Ecommerce built for the field
How Noviom Labs connected Flutter to WordPress and WooCommerce APIs so SMG NDT could serve mobile customers without creating a second catalogue, order system or payment operation.
ECOMMERCE DEVELOPMENT GUIDANCE
Knowledge Centre.
Useful articles and tools selected specifically for ecommerce development.
KNOWLEDGE
How can WooCommerce connect to mobile apps and business systems?
How WooCommerce APIs can connect products, stock and orders to mobile apps, fulfilment, accounting and internal platforms.
KNOWLEDGECan WooCommerce handle subscriptions, bookings and memberships?
How WooCommerce can support recurring payments, appointments and restricted content—and what to plan before selecting extensions.
KNOWLEDGEHow to make a WooCommerce website faster
A structured approach to WooCommerce performance covering hosting, database work, themes, images, extensions, caching and checkout.
KNOWLEDGEHow much does a WooCommerce website cost?
The real costs behind a WooCommerce store, including design, development, hosting, extensions, catalogue preparation and ongoing support.
KNOWLEDGEWhat is WooCommerce, and who is it best suited to?
A practical introduction to WooCommerce, how it works with WordPress and when its flexibility and ownership make commercial sense.
KNOWLEDGEHow to migrate to Shopify without losing customers or search visibility
A practical Shopify migration plan covering data, redirects, integrations, analytics, testing and a controlled launch.
TOOLWebsite Cost Estimator
Estimate a website starting price from its type, page count and external integrations.
TOOLConversion Rate Calculator
Calculate the percentage of visits or leads that complete a desired action.
TOOLCustomer Acquisition Cost Calculator
Calculate customer acquisition cost from sales and marketing spend.
LET'S TALK
Speak to an ecommerce specialist.
Tell us a little about the idea, challenge or opportunity. We’ll have a straightforward conversation, answer your immediate questions and help you understand a sensible next step.