PRACTICAL CALCULATOR
Customer Acquisition Cost Calculator
Combine sales and marketing cost to understand the average cost of acquiring each new customer.
INDICATIVE RESULT
The calculation
Customer acquisition cost divides relevant sales and marketing expenditure by new customers acquired during the same period.
Interpret CAC commercially
Compare acquisition cost with gross profit, payback period, retention and customer lifetime value. Ensure the cost period and customer cohort align, and avoid excluding material sales or production costs simply to improve the result.