NOVIOM LABS KNOWLEDGE CENTRE
Useful answers for better digital decisions.
Guides, explanations and practical tools based on the technologies, marketing channels and delivery decisions we work with.
SERVICES & GROWTH
Practical knowledge, organised around the work.
App Development
Product decisions, mobile technology, launch and improvement.
KNOWLEDGE AREAWeb Development
Platforms, bespoke systems, conversion and ongoing website improvement.
KNOWLEDGE AREAEcommerce
Store platforms, customer journeys, integrations and operations.
KNOWLEDGE AREASEO
Technical foundations, useful content, authority and measurement.
KNOWLEDGE AREAPaid Advertising
Google, Meta, ChatGPT Ads, landing pages and commercial measurement.
KNOWLEDGE AREAAI Search
AI visibility, entities, evidence, citations and structured information.
KNOWLEDGE AREASocial Media
Strategy, content, community, paid distribution and reporting.
LATEST KNOWLEDGE
The best website hosting platforms: shared, cloud and managed hosting compared
Shared hosting, managed WordPress, VPSs, cloud platforms and serverless hosting compared—with practical recommendations for SiteGround, DigitalOcean, AWS and more.
APP DEVELOPMENTVibe coding an app: the security, privacy and legal risks
Vibe coding can create an impressive prototype quickly. Here is what can go wrong when AI-generated code meets real users, personal data and UK law.
WEB DEVELOPMENTThe best website-building platforms: WordPress, Shopify, Wix, WooCommerce and custom compared
A detailed comparison of WordPress, WooCommerce, Shopify, Wix, Squarespace, Webflow and custom development, including costs, global usage, popular extensions, advantages and limitations.
WEB DEVELOPMENTHow to update WordPress plugins safely
A sensible WordPress plugin update process using backups, staging, focused testing, monitoring and rollback planning.
WEB DEVELOPMENTManaging AWS costs, performance and scale
How to control AWS expenditure while preserving application performance and room for measured growth.
WEB DEVELOPMENTMySQL backups, security and reliability: what should a business expect?
The practical controls that protect MySQL data, including access, encryption, tested backups, monitoring and recovery planning.
WEB DEVELOPMENTWordPress form plugins and email delivery: what businesses should check
How to choose and configure WordPress forms so enquiries are usable, protected from spam and delivered reliably without mishandling personal data.
WEB DEVELOPMENTAWS security, backups and disaster recovery
How to approach AWS identity, network controls, data protection and tested recovery without relying on defaults.
WEB DEVELOPMENTHow to diagnose and improve MySQL performance
A measured approach to slow MySQL queries, indexing, application access patterns, caching and capacity planning.
WEB DEVELOPMENTWordPress performance plugins: caching, images and what actually helps
How WordPress caching and optimisation plugins can improve speed—and why measuring hosting, themes, queries and third-party scripts matters first.
WEB DEVELOPMENTHosting Laravel applications on AWS
A practical AWS architecture for Laravel web traffic, queues, databases, storage and controlled deployments.
WEB DEVELOPMENTHow to design a MySQL database for a growing application
Practical guidance on MySQL tables, relationships, constraints and indexes that can support a product as its data and features grow.
PLATFORMS
Work with the platform you have—or choose a better fit.
Clear guidance covering WordPress, Shopify, WooCommerce, Wix, Webflow, Squarespace and the tools businesses use to manage content and commerce.
WooCommerce
An ecommerce platform built on WordPress.
PLATFORM GUIDEShopify
A hosted ecommerce platform with managed infrastructure and a broad application ecosystem.
PLATFORM GUIDEWordPress
A widely used content-management platform for editable websites and publishing.
PLATFORM GUIDEElementor
A visual WordPress page builder used by many existing business websites.
PLATFORM GUIDEWix
A managed website platform combining visual editing, hosting and business tools.
PLATFORM GUIDEWebflow
A visual website development platform with managed hosting and a structured content management system.
PLATFORM GUIDESquarespace
A managed website builder focused on templates, visual editing and bundled business features.
TECH STACK
Understand what sits behind the product.
Backend
Mobile
Flutter
A cross-platform application framework for building iOS and Android products from one codebase.
TECHNOLOGY GUIDEDart
The programming language used by Flutter.
TECHNOLOGY GUIDEUnity
A real-time development engine for creating 2D and 3D games across mobile, desktop, console, web and immersive platforms.
Data
MySQL
A mature relational database used by many web applications and commerce platforms.
TECHNOLOGY GUIDEPostgreSQL
A capable open-source relational database with strong standards support and advanced data features.
TECHNOLOGY GUIDERedis
An in-memory data store commonly used for caching, queues and short-lived application state.
Frontend
Tailwind CSS
A utility-first CSS framework for building consistent responsive interfaces.
TECHNOLOGY GUIDEAlpine.js
A lightweight JavaScript framework for focused interactions in server-rendered pages.
TECHNOLOGY GUIDEJavaScript
The browser language used for interaction, animation and application behaviour.
TECHNOLOGY GUIDELivewire
A Laravel framework for interactive interfaces driven primarily from the server.
APIs & AI
TOOLS & CALCULATORS
Turn questions into useful numbers.
ROAS Calculator
Calculate return on ad spend, revenue per pound and estimated gross profit.
INTERACTIVE TOOLGoogle Ads Profit Calculator
Check whether your Google Ads are likely to be making money and see where performance may need attention.
INTERACTIVE TOOLApp Development Cost Estimator
Choose an app project type to see a clear starting investment.
INTERACTIVE TOOLWebsite Cost Estimator
Estimate a website starting price from its type, page count and external integrations.
INTERACTIVE TOOLSEO ROI Calculator
Model the potential commercial effect of additional qualified organic traffic.
INTERACTIVE TOOLConversion Rate Calculator
Calculate the percentage of visits or leads that complete a desired action.