PWER: By London Fitness Guy

James wanted a platform that would let customers follow home workouts, work through structured training plans and see their progress over time. It also needed to support runners with guided audio that could play alongside their own music.

The previous WordPress website no longer provided the flexibility or scalability needed to keep improving the service. New product ideas needed a stronger technical foundation that could connect the customer-facing website, mobile experience, training content and operational tools.

• Create an approachable mobile health and fitness experience spanning strength, high-intensity training, running, flexibility, meditation and recovery.
• Help users discover individual workouts and structured programmes.
• Use permissioned health and wellbeing data to make more relevant workout recommendations.
• Support guided running audio without forcing users to give up their own music.
• Give the business a maintainable Laravel foundation with room to evolve.

We treated the app, website and backend as one product rather than separate builds. The mobile experience makes programmes, workouts, exercise guidance and progress easy to navigate. The Laravel platform provides a structured foundation for content and product data, while the website explains the wider PWER proposition and supports acquisition.

The resulting platform combines guided video workouts, structured plans, exercise-level tracking and recovery-aware recommendations. With the user’s permission, wellbeing data can inform the workout suggested for that day. For runners, guided PWER audio is designed to play over their chosen music so coaching remains part of the session.

• Wellbeing scoring and recovery-aware workout suggestions
• On-demand workout library and offline downloads
• Structured multi-week training programmes
• Exercise demonstrations with sets, repetitions and weight tracking
• Progress visibility across plans and sessions
• Audio-guided running designed to work alongside the user’s music
• Laravel-powered backend and content operations
• Responsive marketing website connected to the wider product

The product needed to make a substantial training library feel simple, while connecting multiple experiences behind the scenes. Health information also had to be presented as useful guidance without overwhelming the member or interrupting the path into a workout.

PWER gained a modern product foundation that is easier to extend as the service develops. Moving away from the previous WordPress setup also reduced hosting costs by 50%, while creating a clearer route for future app, website and platform improvements.